GCM Grosvenor
Shaping a space for experts to connect
Visual Identity, print and digital assets for conference
- Client
- John Howard Assoc
- Date
- August 4, 2020
- Website
- View website
Brand Identity, Logo Design, Print Design, Digital Design
Finance
Brand Identity Design for SEM Conference
GCM Grosvenor—a global asset manager—has been hosting industry experts at their SEM event for 15 years. While the program of the event was updated each year, the positioning and design was left untouched. Feedback indicated the event experience had grown stale for attendees with many claiming little desire to return the following year.
Ryan worked with the GCM Grosvenor marketing team to develop a thematic visual identity to bolster the appeal of the event. The planned system could then be easily updated each year to create an environment that felt new and invigorating. Since the refresh, event registration has risen annually.
