Tenty
On the lookout for jobsite safety
Brand identity, print and digital design
- Date
- September 15, 2020
- Client
- John Howard Assoc
- Date
- August 4, 2020
- Website
- View website
Tenty, proudly made in the USA, is a Patent-Pending jobsite management system focused on safety. By equipping workers and equipment with a Tenty Rover, a single Tenty Base Station can monitor and log a complete job site, warning of potential dangers.
Since the client was heavily focused on safety, Tenty | ten-tee | an adjective, meaning paying close attention usually for the purpose of anticipating approaching danger, was born. A logotype was then developed with the letter 'T' stretching and wrapping around the other letterforms, signifying a safe perimeter around a jobsite. A brand identity that balance ruggedness with tech was developed to target the construction industry.
