MADO Healthcare

Making mental health person-centered

Brand Identity, guidelines, collateral and website

Services

Art Direction, Brand Identity, Logo Design, Stationery Design, Print Design, Web Design & Development

Industry

Healthcare

Client

MADO Healthcare

Background

With over 50 years of experience, MADO Healthcare is a family owned and operated company that delivers physical and behavioral healthcare services for people living with mental illness. While restructuring their services and facilities, it became clear their brand needed an update as well. Ryan partnered with MADO to strategize their rebrand and roll it out across all touchpoints.

Solution

Since MADO was heavily focused on person-centered wellness, Ryan created a monogram that infers the journey clients take with MADO. The negative space below the “M” creates the “H” with the dot representing the individual. The “M” and “H” also reiterate MADO’s core mission to address mental health. The result was a modern and optimistic identity for this crucial service provider.

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“Ryan possesses the unique ability to learn your business and satisfy strategic promotional goals. He is smart, creative, responsive and productive. He quickly became part of our team and offered strategy, impactful messaging, and relevant promotion. The idea of a rebrand was initially daunting, he made it enjoyable.”

– Mark Mroz, VP of Strategic Development, MADO Healthcare
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