Highview in the Woodlands

Crafting a brand that feels like home

Brand Identity, collateral, website and marketing campaign

Services

Art Direction, Brand Identity, Logo Design, Stationery Design, Print Design, Web Design & Development, Copywriting

Industry

Healthcare

Client

Highview in the Woodlands

Background

Highview in the Woodlands has been providing assisted living and Alzheimer’s care in northern Illinois since 1904. Highview engaged MKRK to develop a new identity that would set them apart in a competitive landscape that had since grown crowded.

Solution

Part of Highview’s appeal is its location next to a peaceful wooded park. The “house within the trees” mark was a precise and memorable expression that distinguished Highview apart from its peers. Colors and textiles were also sampled from within the facility’s walls to authenticate the identity. The result was a brand and message that was genuine to Highview, a place seniors could call home.

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“Highview has had an established, working relationship with Ryan for over a decade. His expertise in art direction and design laid the foundation for a successful strategy that our target audience recognizes in a highly competitive market. Ryan is professional, has extraordinary ability and he can be trusted to listen to his client and deliver a result beyond expectation.”

– Carol M. Cox, CEO, Highview in the Woodlands
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In addition to the brand identity, a new marketing campaign including multiple print and television ads, were planned, executed and rolled out to local audiences.

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