BP
Formalizing reliability across a global staff
Visual Identity, user guides and promotional collateral
- Date
- September 15, 2020
- Client
- John Howard Assoc
- Date
- August 4, 2020
- Website
- View website
Visual Identity, Iconography, Print Design, Digital Design
Energy
BP International
BP, a global provider of energy, has operations in nearly 80 countries. Introducing a new, company-wide protocol to all refinery staff posed a major challenge. BP International engaged MKRK to brand and formalize their Global Reliability Improvement Program (GRIP), a program aimed at improving efficiency and safety across their fleet of refineries.
Ryan worked closely with the BP team to develop a visual identity, including a family of icons that could be universally understood across their international staff. Corresponding user guides and presentations accompanied each procedural element. The protocol’s identity fit neatly within BP’s existing brand and was smartly organized for swift implementation by leadership and staff.
