Be Well Partners in Health
Mapping out well-being for people in need
Brand Identity and collateral
- Date
- September 15, 2020
- Client
- John Howard Assoc
- Date
- August 4, 2020
- Website
- View website
Brand Identity, Logo Design, Stationery Design, Print Design, Digital Design
Healthcare
Be Well Partners in Health
For those living with mental illness, maintaining well-being can be overwhelming. Managing doctor and dentist visits, going to the pharmacy, exercising and eating healthy can be difficult to maintain. Be Well Partners in Health aims to alleviate this strain by assigning a care partner to help coordinate care for individuals in need. With such an important mission for an underserved demographic, Be Well needed an encouraging and responsible brand.
It was clear from the onset that Be Well was about meeting the individual needs of each person. Additionally, accounting for their audiences' cognitive obstacles was a must. These foundational factors helped Ryan design an identity that felt personal, calculated and optimistic. Custom icons were developed to help communicate complex ideas and a bright, primary color palette helped categorize specific content for Be Well’s clients.
