Crafting and nurturing brand experiences

Solon, OH | November 2022–Present

Lead company-wide rebrand that aligned with newly evolved corporate strategies and objectives
Conceive new visual identity system that encompasses five operating divisions
Design all brand assets, including logos, tagline, color palettes, type styles and graphic elements
Develop brand guidelines and visual standards for both internal and external communications
Produce digital and print collateral including, but not limited to, social media content, web pages, powerpoint presentations, emails, brochures, catalogs, sell sheets and product labels
Foster an iterative design process with creative director and other design/development team members
Collaborate with Marketing, R&D, Production and Agronomy departments to develop and launch new products to market

Chicago, IL | July 2012–August 2022

Co-founded graphic design studio providing brand identity services for broad mix of nonprofit, institutional and corporate clients
Manages all operational, financial, strategic and administrative functions
Handles all aspects of project lifecycle from concept through completion across multiple channels
Conceives, designs and produces a wide-range of digital and print assets for rebrands, marketing initiatives, ad campaigns, websites, events and trade shows
Collaborates with videographers, photographers, copywriters, developers and other vendors to produce high-quality work for clients

Chicago, IL | October 2003–March 2012

Lead team of 6+ designers on wide-range of creative including brochures, reports, infographics, signage and environmental graphics, event collateral, web architecture and design, social media graphics
Oversaw creative direction and execution of brand strategy for a diverse client base including AT&T, University of Chicago, Illinois Holocaust Museum, CURE Epilepsy, Exelon Nuclear, ComEd, City of Chicago
Facilitated client meetings and discovery sessions to define strategic outcomes, technical requirements and creative expectations
Coordinated with internal account teams to effectively balance an iterative design process with scheduling and budget demands
Implemented 4D workflow (Discover, Define, Design, Deliver) to improve inter-departmental productivity, project outcomes and client satisfaction